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Our Story is Sweet and Simple.

These beautiful watches are provided courtesy of Ziiiro. Mark and Leanna, the cofounders of SoMa, started the company a year ago when we quit or desk jobs and decided to create a new kind of watches . Our goal is to make absurdly high quality watches that tell time through a unique and simple manner. T he tip of inner swirl represents the current hour, while the outer swirl displays the minutes, with a continuous gradient movement showing the passage through time.

Our watches are matched by spectacular customer service. Drop us a line any time, day or night, and we will return your email within just a few hours. We love our watches and we want to make sure you do to.

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